mcp server
hooklayer
Viral-content intelligence for AI agents — 7 read-only MCP tools, evidence-layer scoring.
Description as published by the maintainer. Source
- version 1.1.0
- active
- evaluation
active — Registry entry last updated 2026-05-15. Dashed tags are derived by ZBS Index from the published description, not stated by the maintainer.
What this server can do
9 functions, named and described by the server itself. Parameter names are shown because they say more about what a function does than its name usually does.
analyze_account(since, handle, window, platform, recent_only)- Analyze a TikTok, YouTube, or Instagram creator by handle or channel ID. Returns viral DNA scores (viral_dna_score, replicability_score, originality_score, consistency_score, audience_fatigue), content patterns, format fingerprint, top recent videos with transcripts, content gaps, a headline_insight object (the single largest quantified performance gap across length, hook, format, and cadence, plus its so_what), and suggested next research steps. Use when the user asks to analyze a creator, account, channel, or competitor. Supports TikTok (full transcript extraction), YouTube (Shorts and longform analysis with captions when available), and Instagram (Reels with best-effort transcripts). Required: handle.
brief_to_blueprint(niche, region, product, platform, creator_handle, deadline_hours, product_category)- Turn a brand brief that just landed into a one-page creative blueprint the manager can forward to the creator and to the brand contact — hook + template + hashtag combo + trend-velocity check + shoot instructions, in one call. Use when a brand sends a product and needs content on a tight turnaround (e.g. "product arrived, need content in 48 hours") and the manager needs a defensible direction with no research time. Chains find_viral_template + trend_pulse + score_hook + predict_virality upstream but exposes them as one MCP tool so agents don't stitch them manually. Cost 7 credits (bundle discount vs firing the chain manually). Returns a blueprint object with verdict (GO | NEEDS_MORE_DATA | NO_GO) and verdict_reason, a hook (text + trend_still_alive: up-slope | plateau | fading | unknown), script, hashtags, shoot notes, risk flags, and manager talking points, plus a quality object (level + reason) describing completeness; when quality.level is not "full", or verdict is NEEDS_MORE_DATA or NO_GO, the blueprint is a starting point rather than a shippable direction. Required: product, product_category, niche.
find_viral_template(niche, query, region, window, platform, min_views)- Find proven viral templates in a niche with example videos. Returns templates ranked by performance, including hook patterns, format structures, average views, and example URLs. Use when the user asks what's working in a niche or wants concrete copyable structures. Supports 17 niches with optional angle narrowing via query parameter for more specific results (e.g., "postpartum strength" within Fitness). Required: niche.
match_voice(draft, reference_samples)- Extract a creator's voice DNA from reference samples and rewrite a draft in their style. Requires at least 3 reference samples (video URLs or text). Returns voice profile (energy, humor, vocabulary, signature phrases), reusable prompt instructions, and the rewritten draft. Use when the user wants to write in another creator's style or match a specific voice. Required: draft, reference_samples.
predict_virality(niche, script)- Score a draft script for viral potential with adversarial verification. Returns a virality score, recommendation (ship/rework/no-go), viral DNA breakdown with evidence, attack vectors analysis, and calibration metrics. Use when the user has a finished draft and wants pre-publish verification. Pass either a script string or a video URL. Required: script.
score_hook(text, niche, platform)- Score a TikTok, Reels, or Shorts hook against proven viral patterns. Returns a 0-100 score, percentile rank, matched pattern, strengths, weaknesses, and three improved hook variations. Use when the user has a draft hook to validate, wants to compare alternatives, or needs feedback before publishing. Required: text, platform.
search_videos(limit, niche, query, region, window, platform, min_views)- Search for short-form videos by keyword across TikTok or Instagram. Returns up to 20 videos ranked by engagement, with view counts, likes, shares, comments, hashtags, author info, and URLs. Use when the user asks to find videos about a topic or keyword. Supports optional filters for niche, minimum views, recency window, and region. Required: query.
trend_pulse(niche, region, deadline_hours)- Research what is currently gaining traction in short-form content for a specific niche. Returns rising opportunities (formats, hooks, styles, topics) with growth signals, data sources, and saturated patterns to avoid. Use when the user asks what to post about, what's trending in a niche, or needs to validate a content idea against current trends. Supports 17 niches and optional region filtering.
viral_remix(niche, my_topic, source_url, transcript)- Take a viral video and produce a fresh script that mirrors its structure and energy pattern for a new topic. Returns the extracted formula, scene-by-scene script with voiceover and visuals, camera directions, and text overlays. Use when the user finds a video they want to replicate the structure of. Pass either a video URL (TikTok, YouTube, or Instagram) or a transcript directly.
Last successful function declaration observed on . Source: https://hooklayer.dev/api/mcp. We list what the server declared; we do not call any of these functions.
Endpoint status observed on . Source: https://hooklayer.dev/api/mcp.
Signals
These are separate measurements of different things. They are deliberately not combined into one score, because a popularity number that mixes website traffic with saves and stars cannot be checked or acted on.
| Signal | Value | What it measures | Window | Observed | Source |
|---|---|---|---|---|---|
| Latest published version | 1.1.0 | Latest version string the maintainer published to the registry. | as of fetch | Model Context Protocol | |
| Registry record last updated | 2026-05-15 | When the registry record was last updated by its maintainer. | point in time | Model Context Protocol | |
| First listed in the MCP Registry | 2026-05-15 | Date this server was first published to the official MCP Registry. Not a usage or quality measure. | point in time | Model Context Protocol | |
| mcp tools declared | 9 tools | Number of functions the server itself declared when asked to list them. This is what the server offers an agent, not a measure of how well any of them work. | as of probe | hooklayer.dev | |
| mcp endpoint status | ok | The server listed 9 functions when asked. | as of probe | hooklayer.dev |
Where to get it
This record as data
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